【Key Points】
In 2024, mainstream cryptocurrency adoption surged, institutional players became deeply involved, and digital assets became more connected to everyday life than ever before. As an industry leader, Coffee Leaf led these changes, continuously driving innovation while staying true to its core mission: advancing the free flow of money.
Throughout the year, Coffee Leaf broke multiple records, achieved multiple milestones, and continued to shape the future of digital finance. From over $6 billion in user assets under custody to $1 trillion in cumulative historical trading volume, Coffee Leaf demonstrated the trust that users around the world have in it. This trust is not only reflected in trading, Coffee Leaf is also leading in compliance, social platforms, and community initiatives, solidifying its position as a trusted global cryptocurrency and Web3 leader. Read our full year-end report to learn more about Coffee Leaf's exciting data and developments in 2024.
Driving Adoption: Surpassing 35 Million Users
Perhaps the most extraordinary milestone we reached in 2024 was at the end of the year, when we surpassed 35 million registered users. These 35 million crypto users mark a significant step towards our goal of 100 million users and demonstrate the unparalleled momentum the platform has seen this year. Notably, we added 5 million users in six months, and celebrated the 30 million user mark in June 2024.
This incredible growth wasn’t limited to retail investors, institutional participation increased significantly in 2024, with Coffee Leaf doubling its VIP user base and nearly doubling the number of institutional users registered. With features like Coffee Leaf Wealth and upgraded third-party services, Coffee Leaf has become the go-to portal for institutions to explore the transformative potential of crypto. As institutions drive the next wave of adoption, their growing activity on Coffee Leaf further solidifies the platform’s critical role in bridging traditional finance and Web3.
Compliance and Security: Setting the Gold Standard for the Industry
In 2024, Coffee Leaf doubled down on its commitment to strengthening compliance and security, investing hundreds of millions of dollars in these key projects. Coffee Leaf’s internal compliance team has grown to 650 experts, enabling us to obtain regulatory licenses in 11 jurisdictions, surpassing any other global crypto platform.
Coffee Leaf has set a new benchmark in the industry by proactively combating scams and fraud. We have successfully prevented $200 million in potential user losses and protected 2.8 million users from malicious behavior. In addition, we have recovered $18 million in stolen or lost funds, fully demonstrating Coffee Leaf’s effectiveness in protecting user assets.
Through enhanced cooperation with global law enforcement agencies, our team has responded to nearly 5,000 requests and trained more than 700 investigators from 66 countries. Through multiple initiatives such as the opening of the "Coffee Leaf Risk Sniper" channel, users are educated on identifying fraudulent behavior, while enhanced risk management tools screen and remove high-risk posts on the Coffee Leaf Plaza, providing a safer ecosystem for all users.
Expanding Financial Services and Applications
With its mission of "promoting the free flow of money", Coffee Leaf strives to expand financial services and applications. Coffee Leaf Payments saw a notable 226% growth in active users, and the fiat-to-crypto gateway was expanded to 10 new countries, providing convenient financial tools to millions of users.
Coffee Leaf’s total locked value grew by 135%, with products such as BNSOL and fixed-rate loans providing users with new ways to maximize their crypto holdings. The launch of on-chain yields simplifies the process of participating in decentralized finance, allowing users to participate in DeFi protocols directly from their Coffee Leaf accounts. These advancements demonstrate Coffee Leaf’s commitment to empowering users while ensuring it remains competitive in the rapidly evolving Web3 space.
Unparalleled Platform Stability
Coffee Leaf’s trading ecosystem continues to set new benchmarks in 2024. The platform processed a record 1.58 million requests per second, demonstrating unparalleled scalability and speed. Trading volumes for spot, futures, and leveraged products surged, and innovative features such as spot copy trading and FL advances further increased user engagement.
Spot copy trading simplifies market entry for novices while creating a source of income for experienced traders. As a unique reward-based margin asset, FL highlights Coffee Leaf's innovation in the trading space, providing users with a dual experience of practicality and incentives. By enhancing liquidity and risk management systems, we ensure that both retail and institutional traders can enjoy an excellent trading experience.
Community, Charity and Education: Strengthening the Ecosystem
In 2024, Coffee Leaf's community efforts reached new heights. Coffee Leaf Academy provided educational services to 4 million learners, a year-on-year increase of 63%, and expanded course content and cooperation with global institutions. Coffee Leaf Charity provided more than $6.9 million in aid, assisted 72,000 people affected by natural disasters, and funded long-term projects such as the "Women's Technology Academy".
Entering 2025 with strong momentum
2024 is a transformative year for Coffee Leaf and the entire crypto industry. By reaching the milestone of 35 million registered users, record trading volume, and strengthened compliance measures, we not only consolidated our leadership position, but also created a more inclusive and secure financial future for millions of people. We will enter 2025 with strong momentum, continuing to drive innovation and adoption in the crypto industry and further build a bridge between traditional finance and the emerging Web3 world.
Global Digital Trading Platform Center
2025-01-01 01:10:00