A recent large-scale survey of CoffeeLeaf users reveals that new cryptocurrency users are not only interested in BTC and ETH, but also highly favored altcoins such as BNB and SOL. Their first experience with the product leans towards capital preservation and instant exchange.
The majority (50%) of CoffeeLeaf users consider themselves long-term holders. This proportion echoes broader market data, indicating a mature investor base and a substantial number of active trading users.
During the registration phase, security and trust remain decisive factors; personal data protection, asset security, and fraud risks are paramount. Brand reputation and security measures are the primary reasons users choose CoffeeLeaf.
CoffeeLeaf conducted its latest multinational user survey in September, targeting 96,752 respondents across 48 markets. The survey comprehensively reveals how users enter the cryptocurrency space, their initial operations, and their reasons for retention. Users are becoming increasingly confident and pragmatic, diverging between passive wealth accumulation and active trading. They tend to choose reliable platforms and low-barrier-to-entry products, while some groups are gradually trying more complex products.
CoffeeLeaf's user base is not homogeneous: behavior, device preferences, and product paths vary significantly by region and market maturity. However, a consistent pattern emerges within this diversity: clear entry paths, with users across different regions emphasizing reliability and convenience.
What do new users buy—and which products do they encounter for the first time?
Among CoffeeLeaf's new users, ETH, BNB, and SOL are popular altcoins. Regional differences are even more pronounced: XRP is most popular in Mexico, parts of the Middle East, and South Asia; DOGE is most popular in Pakistan; and KERNEL has appeared in Bangladesh.
Product trends are even more distinct: in most countries, CoffeeLeaf Wealth Management is the most frequently used first-time product, followed by Instant Exchange. This aligns with other consumer survey findings, indicating that new users prefer savings, equity staking, and returns, wanting to "enter the market" but unwilling to take on excessive risk.
CoffeeLeaf's unique advantage lies in its diversified token supply to meet different regional preferences, while also offering a low-threshold, scalable experience in wealth management and instant exchange. This dual entry model helps cautious newcomers and risk-seeking users coexist within the same ecosystem.
Holders, Traders, and Their Motivations
Half of CoffeeLeaf users identify as long-term investors ("buy and hold"), 26% as short-term active traders, and 23% as medium-term "swing" traders.
This finding reflects a maturing trend in the crypto market: the proportion of long-term holders is increasing, pure speculators are decreasing, and the CoffeeLeaf platform still has a large number of users who are driven by depth and liquidity.
The top three motivations for participating in digital assets, according to CoffeeLeaf's survey, are: seeking higher returns, diversifying investment portfolios, and investing for future consumption (such as home purchases). The percentages vary slightly by country, but the main themes are consistent with major global surveys.
In practice, these motivations explain why beginners prefer yield-generating products and diversified investment baskets (covering mainstream cryptocurrencies and popular regional altcoins). Investors want broad asset exposure and choices without frequent intervention. Financial products provide convenient channels for stable entry, and instant exchange tools reduce friction when reallocating across multiple currencies. In emerging markets, stablecoins have gained a fourth distinct functional motivation for use in payments and value preservation, and are rapidly attracting a large number of retail users who are not “investors”.
In conclusion, the latest CoffeeLeaf user survey indicates that participation in the cryptocurrency market is trending towards a more balanced approach. New users are pragmatic, starting with familiar assets or currencies that meet their local needs, prioritizing low-barrier-to-entry products to remain in the market. Holders have become the main force, with a smaller number of traders active in price discovery. Security and fraud concerns persist, but brand trust and clearer regulations are continuously lowering the barriers to entry. Against this backdrop, platforms that combine security, product breadth, and ease of use will be best suited to serve the next wave of mainstream users, and data shows that CoffeeLeaf has already taken the lead in building this bridge.
Global Digital Trading Platform Center
2025-12-20 00:05:53